Data Services

We provide data-driven insights and strategies for growth, offering expert consulting and tailored solutions for optimal performance.

Unlock the Full Potential of Customer Data

1st Party Data Strategy

Our approach helps businesses harness directly collected customer data—from interactions on your websites, mobile apps, and in-person engagements—to deliver personalized marketing campaigns, enhance customer service, and drive sales

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Enhance Data Privacy and Accuracy with Server-Side Tracking

Server-Side Tracking

Our server-side tracking solutions not only ensures compliance with stringent data protection laws but also improves the reliability and accuracy of your analytics, making it an essential component of modern digital marketing infrastructure.

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Strategy and consulting

Martech Integrations and Analytics Tracking Audits

We audit your marketing tech to ensure seamless data flow, identify gaps, improve tracking, and enhance data accuracy, supporting strategic decisions.

Strategic Measurement Planning

Create a measurement strategy tailored to your business, defining key performance indicators (KPIs) and aligning data collection with your goals.

Ad-hoc Analysis

Provide targeted, actionable analysis for specific business questions, from campaign effectiveness to customer behavior, tailored to each client's needs.

Advanced Analytics (AI/ML)

Use advanced analytics, AI, ML, and statistical modeling to gain deeper insights and forecast trends, enhancing strategic decisions with predictive modeling and customer segmentation.

Martech Integrations and Analytics Tracking Audits

We audit your marketing tech to ensure seamless data flow, identify gaps, improve tracking, and enhance data accuracy, supporting strategic decisions.

Strategic Measurement Planning

Create a measurement strategy tailored to your business, defining key performance indicators (KPIs) and aligning data collection with your goals.

Ad-hoc Analysis

Provide targeted, actionable analysis for specific business questions, from campaign effectiveness to customer behavior, tailored to each client's needs.

Advanced Analytics (AI/ML)

Use advanced analytics, AI, ML, and statistical modeling to gain deeper insights and forecast trends, enhancing strategic decisions with predictive modeling and customer segmentation.

Architecture
& Implementation

Elevate your digital tracking strategy with our Tag Management solutions. Utilizing tools like Google Tag Manager, we facilitate a seamless setup of tracking codes across websites and mobile apps, ensuring precision and compliance in your data collection. Optimize your marketing efforts with robust insights and maintain flexibility across all digital platforms.

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Tag Management

Deploy specific analytics and business intelligence platforms to deepen insight generation and provide comprehensive data visualization solutions

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Analytics & BI

We address compliance requirements such as cookie management, GA4 Consent Mode, and regulations like CCPA and GDPR, ensuring your data practices meet current standards and regulations.

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Data Privacy

Capitalize on every opportunity with our Marketing Automation Tools Integration services. By harnessing the power of leading platforms like HubSpot, Marketo, and Mailchimp, we enable targeted strategies such as re-engaging customers with abandoned carts through automated emails. Streamline your marketing workflows to improve efficiency and personalize customer interactions, driving higher conversions and loyalty.

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Marketing Automation

Implement and integrate robust data solutions using specific technologies for ETL/ELT processes, designing a modern data architecture tailored to leverage your technology stack effectively.

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Data Integrations

Implement specific CRM, CDP, and DMP tools to leverage first-party data effectively, aligning data management practices with strategic marketing goals.

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Customer Data

Focus on specific tool implementations such as UA to GA4 migrations, setting up GA4/GTM, server-side tracking, enhanced conversions and e-commerce tracking to ensure robust data collection and integration.

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Analytics Setup

Streamlined, results-driven approach
to your data and media challenges.

How it works?

Analyzing your data to uncover strengths and areas for improvement. Focusing on cookie dependencies, tagging issues, and integration gaps.

Creating an action plan with clear objectives, KPIs, task priorities, and a timeline. Addressing identified gaps and aligning with your goals.

Providing a transparent proposal outlining the scope of work and costs. Ensuring alignment with your expectations.

Implementing the agreed solutions. Offering consulting, implementation, reporting, and final deliverables.

Implementing the agreed solutions. Offering consulting, implementation, reporting, and final deliverables.

Audit

Analyzing your data to uncover strengths and areas for improvement. Focusing on cookie dependencies, tagging issues, and integration gaps.

Planning

Creating an action plan with clear objectives, KPIs, task priorities, and a timeline. Addressing identified gaps and aligning with your goals.

Proposal

Providing a transparent proposal outlining the scope of work and costs. Ensuring alignment with your expectations.

Execution

Implementing the agreed solutions. Offering consulting, implementation, reporting, and final deliverables.

Monitor & Refine

Tracking performance, addressing issues, and making adjustments to optimize outcomes. Ensuring your strategy remains effective.

Looking to grow your business?
We can help.

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Visit us in the office

280 N Old Woodward Ave Suite 100 Birmingham, MI 48009